Happy new year 2023! …Buy two, get one free + Free shipping on US orders over $75


Hi, i'm Jess; shop owner/designer, construction manager, wife to Matty, mama to our son Bear and two pups, chef, laundress, etc! My day-to-day is always different, but most of my time is spent chasing our little guy... he turned two in 2021 and is such a sweet, wild soul!

Originally from Newport Beach, California, now living in Durango, Colorado, we're a family focused on quality of life and enjoying the outdoors; we recently spent a few years in Scottsdale, Arizona, and although we enjoyed the beauty of the Sonoran Desert, we decided we were ready for our next stop.. and we're so happy to be where we are now... in a small, beautiful mountain town + running wild on our 6 acres!

Truth be told, the 13-hour drive back to the coast hasn't been the easiest, especially for my husband; he's mildly (actually, incredibly) obsessed with deep sea fishing and his trips are now limited... But, we like to explore new places and often, which lead us to some really amazing areas: quiet mountain trails, dusty fire roads, epic sand dunes, and the shores of many lakes + rivers to name a few...  The moments we get to experience, even on the shortest trips, have lasting memories; they also provide opportunity to fully reset and remind us to appreciate the beauty all around us.  

Over the years and throughout our many adventures, we've learned that versatile + sun protective clothing is crutial where ever we go, but also found that there were few options for Bear...  So in an effort to meet our own demands (and yours too if you're reading this!) we created a line of premium + eco-friendly "playwear" for our active little ones.

Admittedly, we aren't perfect when it comes to being 100% green (this is tied to SO much - manufacturing, sourcing, environmental protection, shipping, ethics, etc...), but it's important to us to choose wiser; we would love to keep this earth as beautiful as possible and teach our younger generations to do the same.

Please remember to support small, eco-conscious companies like ours whenever you’re able to; baby steps can lead to big changes! xx